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Home / Solar Power / Money talks: Utilities may be forced to go green to keep customers

The central lesson for utilities in the talk of a death spiral is if they don’t give their customers what they want, they go elsewhere.

To date, that talk is mostly about rooftop solar taking their revenues, but some utilities have begun to notice some of their biggest key accounts looking for greener pastures. Well, greener energy.

“This is a new environment. You don’t just build it and shove it in the rate base. There is a more open dialogue. Renewable energy is at the center of that,” explained Altenex Managing Director Duncan McIntyre.

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By John Fitzgerald Weaver

John Fitzgerald Weaver is a solar developer; known digitally as the 'Commercial Solar Guy.' As a project developer and installer, he’s sold and managed 50+ solar projects, valued over $25 million, ranging in size from 5kW to 1500kW. He’s been involved in many aspects of the solar supply chain –- as a company founder, developer, project manager, manufacturer, permit runner, salesman, contractor and financier. In his free time he tries to get away and clear his mind by climbing mountains, or more regularly by enjoying an IPA or scotch, and really loves the strange connection between politics, energy, finance, and environment in the energy world.

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